the selling and taking of orders by an individual salesperson
Oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale.
persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
Any form of direct contact occurring between a salesperson and a customer.
The task of informing and persuading customers to purchase through personal communication. p. 624
The use of personal communication in an exchange situation to inform customers and persuade them to purchase products. p. 465
The process of using personal communication in an exchange situation to inform customers and persuade them to purchase products. p. 523