The commission structure where the merchant pays the affiliate an agreed fee for each qualified lead (potential customer) referred to the merchant's website.
Advertiser pays each time a visitor clicks on an ad, and fills out a signup form for something "free", whether it is fee information, a free trial offer, free download, etc. The purpose of this is to introduce users to the advertiser's product or service, provide information, dialogue, and ultimately "upsell" the user to become a paying customer.
The total cost of an advertising campaign divided by the resulting number of new leads.
The average cost of television media to generate one lead or telephone request for more product information.
This is the amount of money paid to an affiliate on every lead originated from a link on the affiliate's Web site. Like, every time a user would click on an affiliate link and fill a form on the merchant's Web site.
The average cost of television media to generate one lead or telephone call requesting more information on the product.
A CPA pricing method that typically pays a fixed fee for the acquisition of a customer lead, such as a filled out form or an opt-in email address. See Cost per Action (CPA).
Similar to 'Cost Per Acquisition (CPA)' (see separate entry) but for websites whose business model is not based on online sales.
The cost of placing an ad on a site based on how many leads the ad generates.
A billing mechanism that pays an affiliate a flat rate for every lead generated from a link on the affiliate's site, for example, a set amount for every completed loan application that originated from the affiliate link.
The price that mortgage lenders, schools, and others pay for each lead they receive.
A traditional direct marketing measure that illustrates the amount paid to generate one qualified prospect. In Paid Search, "Cost per Click" and "Cost per Lead" would be synonymous while in traditional advertising, marketers would typically pay for a number of "impressions" out of which a certain number of viewers would convert into prospects or leads.
