The cost incurred to complete a desired act on a site, whether a purchase, form, or application filled out. ost per click (CPC): The cost incurred when a visitor clicks on a listing, whether it be for a keyword buy, paid search engine listing, or a link on a site.
This is similar to pay-per-click (PPC) advertising but it refers to an acquisition rather than a click. All the advertisers you will list on your site will be paying you on a CPA basis.
The cost per aquisition is the cost for every sale or registration that your site makes.
The cost of advertising divided by the number of conversions. For example, if you spent $200 on a PPC campaign in a day and signed up 10 customers, then the cost per acquisition was $20. You may also think of this figure for budget planning, that is, how much am I willing to spend to gain a customer and still be profitable
The average cost per acquisition. This is calculated by dividing total click costs by the number of conversions.
A PartyPartners payment option where you receive an up-front, one-off payment per RMP to any of the PartyPartners brands you are promoting.
Comparison of sales or registrations to the marketing costs of a particular campaign.
CPA): The amount you pay to acquire a customer.
Online advertising ROI model in which return is based solely on qualifying actions such as sales and registrations as measured against the marketing costs associated with that sale or registration.
The average cost per acquisition (total click costs / number of conversions = CPA). CPA is used in ProfitBuilder Visitor and Conversion reporting.
