Definitions for "Copywriting"
The art/science/craft of writing copy. Not to be confused with “copyrighting,” which concerns the legal rights and obligations of intellectual property.
The creative process of writing text for advertising and collateral Materials, or scripts for broadcast advertisiments
Creative process by which written content is prepared for advertisements or marketing material.
The editorial or web content team responsible for crafting the words that appear on a Web page designed to convey information, as opposed to selling products.