Online advertising in which payment is based on each time a customer clicks on your link/advertisement. The most popular one being Google Adwords. Recurring Transactions A transaction in which a cardholder has given a merchant permission to periodically charge the cardholder's account. E.g. Magazine Subscription Renewal. SSL (Secure Sockets Layer) It’s a protocol designed for secure transfer of Information over the Internet. Information sent through an SSL-secured form is encrypted so that the information is not tempered with while the transfer is taking place.
A charging model for search engine listings based on a set charge payable by the advertiser each time a user clicks on that search engine listing. Yahoo! Search Marketing (formerly Overture) and Google AdWords are the most extensive and best known systems. Also known as Sponsored links campaign, paid placement.
a search engine or directory places your link in their database and charges you a fee every time your URL comes up in a search and is clicked on. The size of the fee is usually determined by bidding on keywords. The two largest PPC schemes are Overture and Google AdWords.
An search advertising model that results in payment per click. Initiated by Goto, which became Overture and more recently has been integrated into Yahoo as Yahoo Search Marketing. The PPC model has had a huge impact on the Internet. In short, PPC advertising is a proven, legitimate and sustainable advertising model. Google's PPC offering is known as Adwords.
PPC is advertising on search engines. This model for this advertising system is a system of bidding for particular keywords and phrases. If you find a particular word to be valuable in generating traffic to your site, you can bid on that word and your website will be listed when someone searches for that word. The advertiser only pays for the ad when the ad is clicked. Overture was the first company to introduce PPC several years ago. Since that time, Google has started their own PPC advertiing system call adwords. And, Overture has been purchased by Yahoo!.
Simply, an advertising system where an advertiser pays an agreed amount for each click delivered to his or her site from a link or listing keyed to a specific search term, area of a site or even a banner. Related terms: Cost per click (CPC), Paid inclusion, Paid listings.