non profit organizations will agree to trade/exchange mailing lists in an effort to acquire new donors through direct mail. Since money does not exchange hands, the cost is significantly less than rentals. Running charges will be imposed by the list broker.
an arrangement between two marketers who agree to swap mailing lists for use in a direct marketing program; applies to lists that are compiled by the firms involved in the exchange (i.e., not rented lists).
Trading one or more lists with another company. This may involve a direct swap, a list for space, or a list for something which is equal in value.
To lower the mailing cost and avoid list rental charges, non-profits will often exchange their donor list C name for name C with another organization.
A transaction in which two organizations swap donor, member or subscriber lists, usually one for one, so that each organization can mail to the other organization's list.
A barter arrangement between two companies for the use of a mailing list(s). The transaction may be list for list, list for space, or list for comparable value--other than money.