this is a promotional email list you develop on your own and which you can use to promote your web site products, services or offers. This start with you offering a free newsletter, subscription, or information that is of value to your prospective customers or prospective email list members. When they subscribe to your list they would have to opt-in, entering information such as their first name and email address in exchange for you being allowed to include them in your email mailing list and sending them newsletter articles or offers periodically. This differs from spam in that the recipient consented to receive the promotional information.
