Definitions for "Customer Lifetime Value"
The imputed dollar revenues or profits (depending on formula) generated by the customer for as long as the customer remains with the firm.
the profitability of customers over the longer term (the "lifetime" of their relationship with the business), rather than looking at the profitability of a single transaction. Improved databases have enables us to adopt this approach.
the value of customers over the potential period of the relationship with an organisation