in direct mail, a small insert contained in the mail package, offering additional information or calling attention to a special deal or incentive for the consumer to respond; so called because the insert is about the size of a dollar bill.
A promotional piece inserted in a mailing that consists of a single, unfolded printed piece. Traditionally the size of a dollar bill.
a slip of paper the size of a dollar bill, with copy and graphics on one or both sides, that is enclosed in a mailing envelope with other materials)
A separate insert, generally in dollar bill size, which provides additional rationale and/or incentives (bonus offer, premiums, etc.) designed to encourage the reader's response.
Slip of paper the size of a dollar bill, inserted into a direct mail fundraising package, reiterating the main points of the letter, or describing something else, such as planned giving or monthly giving opportunities.
In direct mail, one or more small inserts-about the size of a dollar bill-included with a letter or brochure. Buckslips are used to emphasize special offers, or to summarize or reiterate an offer included in the letter/brochure.
a single sheet of paper inserted in a Direct Mail piece that's usually used to deliver another offer or message within the package.
