Also expressed as direct-response advertising, business-reply card mailings, co-op mailings, loose-deck packets, action postcards, postcard mailings, product inquiry service, etc. The card deck is a collection of business-reply cards usually in loose-deck or booklet format, each containing an advertisement that the recipient can complete and mail back (usually postage free) to an advertiser to receive a product, service, or additional information.
a co-op of advertisers that have paid to be placed in the deck
a package of individual cards wrapped together and mailed to either a business or consumer
Cooperative mailing, usually targeted to a specific industry or type of consumer, consisting of at least 30 BRCs polywrapped and mailed third class; also called a card pack.
A mailing that is comprised of a deck of cards advertising different products geared to a particular audience.
Generally, a series of postcards (each promoting a separate product or service) in one mailing. Each card will normally include a trackable mechanism for reader's response.
A collection of post card size advertisements, each promoting a different product, service, brand, organization or event, distributed as a group. The post card is usually pre-addressed, and often postage-paid, to be mailed back to the advertiser to request more information, place an order, register for an event, etc. Card decks are often an advertising service of magazine publishers, but may also be an independent service. Contributed by: MarcommWise Staff
Postcard-sized printed advertisements purchased by advertisers, organized and sponsored by publishers and mailed to subscribers of a mag-azine in a prepackaged group, usually to a specific demographic breakdown.
One mailing consisting of a series of postcards, each promoting a different product or service.