Definitions for "Card Deck"
Also expressed as direct-response advertising, business-reply card mailings, co-op mailings, loose-deck packets, action postcards, postcard mailings, product inquiry service, etc. The card deck is a collection of business-reply cards usually in loose-deck or booklet format, each containing an advertisement that the recipient can complete and mail back (usually postage free) to an advertiser to receive a product, service, or additional information.
a co-op of advertisers that have paid to be placed in the deck
a form of advertising