In a mail package, an additional message, often from the president or a satisfied customer, that complements the main message in the letter and brochure. The tone is usually casual with an eye toward a more personal appeal.
a sales letter within a sales letter - a small piece of paper tucked inside your marketing package that serves as an additional way to entice your prospect to buy
Also called a lift letter. A second letter included in a fundraising package to reiterate the main points of the letter, or to give other reasons for making a donation. Often signed by a celebrity or person of influence.
A folded sheet that is a "last chance" to deliver an advertising message. Usually written by a person other than the main writer of the letter. Good place for a testimonial.
Also called a lift letter. A second letter included in a direct mail package to reiterate the main points of the letter, or to give other incentives or reasons for responding. Often signed by a celebrity or person of influence.
In direct mail, this is a second, shorter letter or note included with the promotional package. The lift letter/note provides an additional opportunity to promote the offer, address potential customer concerns or objections or reiterate key selling points.