Definitions for "Lift Letter"
an insert that delivers an additional message. Usually written by a person other than the main writer of the letter. Good place for a testimonial.
an additional letter or note included in a direct-mail package to increase the response; e.g., a “personal” note from the marketer, perhaps, the CEO or marketing director.
An extra component of the mailing piece in which a specific point of the offer is reinforced. LIST: Mailing List. Names and addresses of companies and individuals with a common interest, activity or characteristic.