An ad positioned in the middle of a page (floating), surrounded by editorial material.

a print advertisement that is surrounded on all sides by non-advertising or editorial matter on the same page; usually sold at an extra charge. For example, an advertisement placed in the middle of a magazine page, with the words of a feature article surrounding the ad on all four sides. Can refer to any print advertisement that is not adjacent to any other advertising, or to a broadcast commercial aired away from any other commercial, with program content immediately before and after. See junior unit.

The placement of advertising in media so as not to allow any other competitive advertisers in the surrounding area.