Definitions for "GOOD WILL"
When analysts estimate the value of a company, they look first at the value of its tangible assets, or what it owns. But they also look at its good will, a term that covers the intangible value such as, its reputation, its satisfied clients, and its productive work force — factors that are considered evidence of the corporation's potential to produce strong earnings.
A salable asset of a business, based on its reputation rather than its physical assets.
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
metta transmigration - samsara
Keywords:  kant
Keywords:  douglas
a most Douglas B
Keywords:  skwr, tkpw, apb, grand, jury
TKPW / HR grand jury TKPW R APB D/ SKWR - R
a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished"
Keywords:  succeed, friendly, hope, something
the friendly hope that something will succeed
a cornerstone of future planning
a most Alaska Financial Planning Alaska Tax Preparation - Bus
Keywords:  actions
a will to do good actions because they are good