a short remark by a politician that fits well into broadcast news stories.

a very short speech; usually on radio or television

a pre-recorded quote that will be on videotape, a package is a complete story that is on videotape

a short, pithy statement regarding a larger issue that appears to be spontaneous but in most cases is prepared

in the reporting of TV news, a very short statement, lasting no more than a few seconds, that tries to convey a specific idea, image or perception that will attract the viewing audience's attention.

a single clear, concise thought