A subscription promotion card blown loosely into a magazine so that it will fall out and attract attention. Paid and controlled titles use blow-ins primarily as an ongoing source of new business.
The act of inserting business reply cards or other printed matter loosely into a publication. So named because they are literally blown into the publications by a machine prior to mailing.
A promotional piece inserted between the pages of a magazine and held in place by the pressure of the pages. Because this piece is not bound in the book, it gets the reader's immediate attention by falling out as soon as the publication is opened.