Literature, broadcasting, music, dance, theater, sports, and other cultural aspects of social life distinguished by their broad-based presence and popularity across ethnic, social, and regional groups.
contemporary culture as defined by the objects, images, artefacts, literature, music, and so on of "ordinary" people
mainstream culture - the arts, artifacts, entertainments, fads, beliefs and values shared by large segments of the society
The opposite of high cultural art forms, such as the opera, historic art, classical music, traditional theater or literature; popular culture includes many forms of cultural communication including newspapers, television, advertising, comics, pop music, radio, cheap novels, movies, jazz, etc. In the beginning of the 20th century, "high art" was the realm of the wealthy and educated classes while popular culture or "low art" was considered commercial entertainment for the lower classes. In the 1950s and 1960s the gulf between high and low art closed with the rise of Pop Art.
The component of culture that consists of activities, products, and services that are assumed to appeal primarily to members of the middle and working classes.
Such elements are perpetuated through that society's vernacular language or an established lingua franca. It comprises the daily interactions, needs and desires and cultural 'moments' that make up the everyday lives of the mainstream. It can include any number of practices, including those pertaining to cooking, clothing, consumption, mass media and the many facets of entertainment such as sports and literature.