A worldview that believes European or Western values to be superior.

Eurocentrism is the practice, conscious or otherwise, of placing emphasis on European (and, generally, Western) concerns, culture and values at the expense of those of other cultures. Eurocentrism is an instance of ethnocentrism, perhaps especially relevant because of its alignment with current and past real power structures in the world. Eurocentrism often involved claiming cultures that were not white or European as being such, or denying their existence at all.