The power or quality of persuading; persuasiveness.

That which persuades; a persuasive.

The active and conscious effort to change attitudes through the transmission of a message. go to glossary index

Persuasion is writing or speech that attempts to convince the reader to adopt a particular opinion or course of action.

the act of persuading (or attempting to persuade); communication intended to induce belief or action

a personal belief or judgment that is not founded on proof or certainty; "my opinion differs from yours"; "what are your thoughts on Haiti?"

inducement to act by argument or reasoning or entreaty

Writing intended to convince the reader that a position is valid or that the reader should take a specific action. Differs from exposition in that it does more than explain; it takes a stand and endeavors to persuade the reader to take the same position or to take action. See Description, Exposition, Narration

the fourth new P of marketing. All businesses try to persuade people to buy their product or service. As Internet commerce is a new medium, companies are attempting different ways to persuade people to their site and get them to buy. To master persuasion, it is essential to concentrate on credibility, content and involvement of the listener. (p. 87)

The process of consciously attempting to change attitudes through the transmission of some message.

A rhetorical strategy. Persuasion works to enlighten a reader/listener about an alternative point of view or into changing his/her opinion on a subject.

Persuasion involves convincing another party to change its attitude and/or its behavior. Although this can be done through coercion, we generally use the term "persuasion" in a more positive sense--to refer to emotional or rational appeals based on common values and understandings.

The process by which attitudes are changed.

The type of speaking or writing that is intended to make its audience adopt a certain opinion or pursue an action or do both.

A rhetorical strategy, often used in argument, that seeks to move readers to take a course of action or to change their minds about an issue.

An act of communication that seeks to convince another to voluntarily change, resolve, or formulate their opinions, feelings, or actions through the use of argument, reasoning, or entreaty.

is one of the four chief forms of rhetoric. Its main purpose is to convince a reader (or listener) to think, act, or feel a certain way. It involves appealing to reason, to emotion, and/or to a sense of ethics. The other three main rhetorical categories are exposition, narration, and description. Point of view

the attempt to influence the attitudes of other people. (606)

Persuasion involves convincing another party to change its attitude and/or behaviour. Although this can be done through coercion, the term "persuasion" generally has a more positive sense and refers to emotional or rational appeals based on common values and understandings (Conflict Research Consortium, 1998).

The act of prevailing upon someone by argument to facilitate an exchange?. p. 334

An attempt to convince readers to agree with a point of view. Persuasion appeals more to the emotions whereas argument appeals more to logic.

The art and skill of convincing someone of the credibility of your argument

One of the four traditional forms of composition in speech and writing, it is meant to move the reader by argument or entreaty to a belief or position.

Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not only logical) means. It is a problem-solving strategy and relies on "appeals" rather than force.