Marketers generally purchase gas supplies from producers and then resell them to end-users. Marketers add value and make a profit by saving producers and end-users the trouble of finding each other, arranging transportation and storage, and sometimes by arranging financing or assumption of price risk. Marketers also sometimes market a specific producer's gas without taking title in return for a marketing fee. Numerous marketers currently serve the California market.

Buy and sell power, then arrange for its delivery.

The Corporation who advertises their products, brands or services on television, radio or other forms of media.