An e-mail that uses Hypertext Markup Language instead of plain text. The advantages of using HTML for email marketing messages include the ability to use varying formats for text, to design using complex layouts and graphics, and the ability to include links. In addition to the message's appearance, HTML email marketing messages typically generate higher response rates than plain text.
An e-mail that is formatted using Hypertext Markup Language instead of plain text. HTML makes it possible to include unique fonts, graphics and background colors. HTML makes an e-mail more interesting and when used properly can generate higher response rates than plain text.
HTML e-mail is the use of a subset of HTML (often ill-defined) to provide formatting and semantic markup capabilities in e-mail that are not available with plain text.