Definitions for "Grid card"
a system of presenting television and radio station spot advertising rates in which the rate card, usually set in a matrix format, shows the different rates for the various commercial positions, with individual spot charges set according to audience ratings and the demand for the spots by advertisers; see spot advertising rates and rate card.
Station rate card that reflects audience delivery and demand at different times, resulting in a variety of rates for specific programs/dayparts. ack to Top | Return to buying & selling terms
a rate card for broadcast media listing rates on a grid of available time periods