Definitions for "Active Content"
Content delivered to the otherwise idle phone screen without the user having to go look for it. Active Content can include news, games, alerts, polls, contests, offers or simply ‘teasers' for content that exists inside the operator's portal.
Active content refers to electronic documents that are able to automatically carry out or trigger actions without the intervention of a user.
Program code embedded in the contents of a web page. When the page is accessed by a web browser, the embedded code is automatically downloaded and executed on the user's workstation. Ex. Java, ActiveX (MS)