a term referring to the public discussion or buzz that a film can acquire, fueled by sneak previews and advance advertising; word of mouth is an important marketing element in a film's success or failure - positive word of mouth gives a film legs, while negative word of mouth may prematurely close it down Examples: The Hulk (2003) opened with $62 million but fell 69.7% by its second weekend, due in part, to negative word of mouth, whereas Disney's Finding Nemo (2003) had incredible word-of-mouth and staying power over many weeks; A Fish Called Wanda (1988) also had a prolonged period of positive word-of-mouth during its initial opening
gossip spread by spoken communication; "the news of their affair was spread by word of mouth"
What a customer hears about a product, service, company, etc., usually from friends or family. Also rumors from unspecified sources.
Any oral communication. In the context of consumer behavior, this term refers to oral communication about products with friends, family, and colleagues. Word of mouth is one of the ways in which buzz is transmitted.
Word of mouth (WOM) , aka Word of Mouth Marketing (WOMM), is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition of word of mouth or http://www.buzzmarketing.com/philosophy.html Buzz marketing.
BBC Radio's Word of Mouth is a programme about English and the way it is spoken. It is broadcast regularly on BBC Radio 4 and is presented by Michael Rosen. The programme looks at all aspects of the spoken word from slang, acronyms, strange vocabulary, jargon and has a very lively message board to which the presenter regularly contributes.
Word of Mouth is an album by heavy metal band Vicious Rumors, released in 1994.
Word of Mouth is a 1984 album by the English rock group The Kinks.
Word of Mouth is an album by rapper John Reuben, released on February 6, 2007
