Miniature headlines, in smaller type than the main headline, used to break up the monotony of long strings of text AND to communicate the major points of your story at a glance.

mini-headlines that appear lower in the print ad making the copy easier to readm making the ad more appealing, and helping direct the reader's attention

Titles within the body of the email communication that distinguish discrete sections, topics, offers, promotions, etc.

Headings that mark divisions of a chapter. They are subordinate to chapter heads.