A no cost linking of two sites to each other, for mutual benefit. The recent Google Algorithm change “Jagger†has seen a reduction in the usefulness of reciprocal links unless on topic.
A common online marketing technique involving the exchange of links between two or more web sites.
bidirectional hyperlinks between two or more websites (referral model, for example: REI.COM sells polar heart rate monitors and has links to POLARUSA.COM. POLARUSA.COM list authorized dealers, and links to REI.COM)
Exchanging a link from your web site for a link from another website.
Exchanging links with another web site. Because you each link to each other, the links are "reciprocal".
The act of two sites linking to each other, for mutual benefit, and with no cost incurred by either site.
A practice by which one site links to other (and vice versa) because they offer complementary products, are an affiliated site, etc. The more links one has to other sites usually results in a higher page ranking in search engines, as long as the links are not perceived as link farming.
Placing an outbound link from your website to another website in return for that site doing the same for you. This is done in hopes of increasing link popularity and thus, a higher ranking in the search engine results.
The practice of providing a link to a web site in return for a link posted on that site referencing back to to the originating site. WWWebfx Home Page
The process of exchanging links with other websites to increase search engine popularity.