The web address that a visitor is ultimately taken to when a visitor clicks on a given ad displayed within a bannerCAST banner.
The URL that is shown when an ad is clicked. This is usually a Tracking URL, which is the web site address followed by some tracking code.
The website address which the PPC Marketing advert is hyperlinked to. Also known as the 'landing page'.
The actual destination web address your ad is linked to. This is normally a tracker link.
The URL of the landing page the customer arrives at after clicking through an advertisement.
The specific URL a user is sent to if they click on the ad. The page the user arrives on is also called the landing page. In a pay-per-click campaign you might want to display different ads that have different destination URLs depending on the search term entered. For example, if you have a website that sells vitamins and bodybuilding supplements, you might want people to click straight through to the multivitamin products catalogue rather than the homepage when they search for "multivitamins." When an ad links to a page other than the homepage it is called deep linking.
The URL associated with a keyword that identifies a specific page on your website where traffic is directed.