Scanner-based, sales-tracking service found in the consumer packaged goods industry. The system uses data from the stores the package was purchased from.

store tracking service, using scanner-based marketing and sales information, that provides marketers and advertisers with detailed information on sales, share, distribution, pricing and promotion for hundreds of product categories; the service also includes consumer behavior tracking through a 55,000-member household panel. A single-source data system. A product of Information Resources, Inc. (IRI). See Information Resources, Inc. (IRI), BehaviorScan, and single-source data.