Definitions for "FLATTING AGENT"
Keywords:  gloss, rubbed, stearate, pigment, talc
Material used in paint to dull or eliminate gloss.
A coarse extender pigment used in varnishes, lacquers, paints to reduce the gloss or to give a finish a "rubbed" appearance.
Pigment added to reduce gloss or give a rubbed look. Some flatting agents are zinc stearate, silica, and talc.
A material added to a normally glossy coating to reduce luster and produce a flat appearance.