a design and engineering, and often marketing exercise, a method of trying out new ideas and generating excitement with the public about a company's products and expertise
a manufacturer's chance to try something, anything, far-out to see what the public thinks
a manufacturer's chance to try something out of the ordinary and then see what the public thinks
a manufacturer's hand-built example of what a model might look like if approved for production
a one-off car custom built by a car company to test possible new automotive design trends at car shows
a product of an auto designer's
a prototype that auto makers display to get free press or gauge the public's interest in a new vehicle
A concept car or show car is a car prototype made to showcase a concept, new styling, technology and more. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced.