The middle link in the food distribution chain. Wholesalers assemble relatively large quantities of product and resell in smaller lots to various users such as the food service trade, small retail food stores, jobbers, etc. Major, functions may include assembling, grading, warehousing, and order taking and delivery Customer service such as merchandising aids, credit, etc., also may be provided.
In commerce, a wholesaler buys and stores goods in large quantities from their manufacturers or importers, and then sells smaller quantities to retailers, who in turn sell to the general public. Retailers may also buy directly from manufacturers.
The sale of goods or services in large quantities and at lower prices to someone other than consumers. Sales to a retail business, merchants, manufacturers, industrial firms, commercial, and other businesses. Sometimes called middleperson, middleman or distributor.
Wholesaling consists of the sale of goods/merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services http://www.wto.org/english/thewto_e/acc_e/completeacc_e.htm#chn (WTO - World Trade Organization).