Definitions for "Web Beacon"
Keywords:  beacon, invisible, gif, bug, behaviour
A tiny image (often transparent), that is placed on a website or in an email, for tracking purposes. Beacons are used to monitor the behavior of the user visiting the website or sending the email. The mc² website does not used web beacons. See also: cookies Webcam Small digital camera attached to a computer that can upload (send) images to the web (via FTP). If you mount a webcam on your PC, you can set it to send a series of images to a webpage (e.g. a fresh shot every 20 seconds), so people can view you "live". As well as sending a series of static shots, Webcams can also stream live video, e.g. as a webcast, but this chews up more bandwidth. Software is needed to install a webcam on your computer, e.g. Chillcam. You can view more Webcam info on the mc² Webcam page
a line of code which is used by a Web site or third party ad server to track a user's activity, such as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in size with no color. Also known as Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
a clear, single- pixel image (GIF) placed on a Web page
Single line of code which is used by a website or third-party ad server to track a user's activity, such as a registration or conversion (Source: IAB)