in Internet advertising, another name for word-of-mouth advertising, whereby consumers are encourage to communicate with one another about the merits of a particular product or a particular issue, especially via e-mail or re-directing information to another party; goal is to expand the reach of the message. See word-of-mouth advertising. Also see stealth marketing, lean-over marketing and under-the-radar marketing.
marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Viral marketing is based on a fact that people forward e-mails with interesting information (text - joke, story, video, picture) between themselves. Viral marketing is a very cheap and efficient for on-line and off-line communication.
a technique that is used by many people, yet it is still relatively unknown
Marketing which is self promoting. The core idea must be appealing enough so the public take on the role of 'spreading the message'. It can be incredibly effective, but control of the campaign is handed over to the general public, who either embrace it and forward it – or not. (www.subservientchicken by Burger King).
User-to-user web site promotion. Examples are "Send this site to a friend" scripts. Contests and incentives are often designed to reward viral marketing.
Marketing which occurs solely by virtue of customers informing other prospective customers about a business' offering. It is extremely desirable as it is typically inexpensive or free and establishes a strong foundation for long-term customer loyalty. Using a "send to a friend" function withing an email message is a good way to enable "pass-along" viral marketing within an email marketing campaign. See also "Pass-along".
Providing the means for visitors to spread the word about your site. For example, a “Tell a friend” link that sends an email with the web site URL to an address provided by the visitor.
A marketing strategy that encourages individuals to pass on marketing messages to friends and colleagues, creating exponential growth in the message's exposure and influence. Viral marketing is common with e-mail because of the ease of forwarding messages.
Marketing phenomenon that encourages and depends on people to pass along the marketing message. If many people pass the message along, very rapid growth is likely to erupt for the marketed product or person.
the use of e-mail messages that encourage recipients to send the message to others
can be likened to the spread of an epidemic. Although this term may have an obvious negative connotation, it aptly describes the quick spread of information for the purpose of extending a brand, launching a product, introducing a campaign or the like. Viral marketing employs all the benefits of word-of-mouth advertising online. For this reason, it is a powerful marketing technique because it is based on a personal endorsement. Viral marketing can be carried out via email, blogging, forums, amateur websites and the like. Based on the buzz a viral marketing campaign can generate, it is considered to garner exponential coverage of the advertisers' product or service and provide and an explosive return on investment in comparison to the campaigning company's initial advertising spend.
Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. See article, " Viral Marketing: Miracle Cure or Common Cold?" by Kent Lewis for more information.
a method of passively passing along advertising. One example would be a report or ebook that you offer free to pass along as long as your link or website address is not removed.
On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, that promotes its service and its own advertisers' messages in every user's e-mail notes.
Any marketing technique that 'empowers' someone to tell others about your business. For example, a freely distributable eBook embedded with your links is a popular viral marketing technique.
A marketing strategy that encourages email recipients to pass along messages to others in order to generate additional exposure.
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, it's called "viral marketing." Viral Marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. (Referrals, Customer Incentives, Word of Mouth, Buzz, etc.)
Tactic used to promote a Web site. You tell people about your Web site, they tell somebody else and the word spreads quickly just like a virus.
Marketing tactic that uses people networks such as word of mouth to convey a marketing message.
A marketing technique that induces websites or users to pass on a marketing message to other sites or users.
is a technique whereby users are encouraged to pass on messages, especially slogans or product recommendations, to friends and relatives.
Encouraging visitors to an online site to pass along a marketing message by providing an incentive for doing so.
A method of marketing which involves giving away something of perceived value for free. Because it has real value, the idea is that the item will be linked to by other websites which will ultimately lead to your search engine page rank improving. Clearly you have to be a bit careful what you give away. If it's something that can be downloaded and rebranded by a competitor and passed off as their own, this is not good news. So you really need to find something that has some value, but is in some way incomplete... but not so incomplete that it's rejected. Contact us to find out more! Back
A type of marketing that is carried out voluntarily by a company's customers. It is often referred to as word-of-mouth advertising. Email has made this type of marketing very prevalent. Tools such as "send this page, article or website to a friend" encourage people to refer or recommend your company product, service or a specific offer to others.
Term that is unique to the Internet and is associated with the concept of “catch it and pass it on”. First used in 1998 to describe the results that Hotmail achieved in acquiring new accounts by placing a notice on every email it sent alerting people to “Get your own free Hotmail account”. Most commonly seen with “Recommend a Friend” messages.
Any program that result in customers or program members promoting the service for you.
Creating a buzz so that users spread the information for you via word-of-mouth, email, or links on Blogs or websites.
Using members of a target audience to distribute a marketing message to other potential customers, e.g., forwarding an e-mail newsletter
Quasi-spam marketing style. Web pages or other online advertisements exhort you to "tell a friend" by entering their email address into a form and clicking "send".
Any advertising that propagates itself. When Hotmail users send email, they unwittingly infect the recipient with the tagline at the bottom of the message.
It is an Internet marketing phenomenon in which one person gets a promotional message and passes it on to many other people.
This is known as advertising and/or marketing technique that spreads like a virus by getting passed on from consumer to consumer and market to market. (Examples: Hot Mail and Yahoo). Viral marketing techniques have the potential to start very small and grow to enormous proportions. This is an effective online marketing technique because of the speed and efficiency of Internet communication.
Marketing that leverages customers to promote a company's products or services.
A form of marketing that is self sustaining and self promoting. Ususally, the core idea is so appealing that the public take on the role of 'spreading the message' themselves. In it's favour is that it is incredibly effective, but control - and even 'ownership' - of the campaign is relinquished.
A new marketing strategy the encourages people to share an advertiser's message.
Marketing activities on the internet that take advantage of or accelerate the contagion process. ICQ and Hotmail are examples for companies that grew through viral marketing.
The use of a self-perpetuation mechanism, such as a referral or affiliate program, to grow a user base in a manner similar to the spread of a virus. Good viral marketing campaigns have extraordinary ROI.
The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
Spreading a brand message using word of mouth from a few points of dissemination. Typical techniques include using email messages, jokes, web addresses, film clips and games that get forwarded on electronically by recipients
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.