A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods. Broad examples of vertical markets are: insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals, and government.
a market that is oriented to one particular specialty, for example, plastics manufacturing or transportation engineering iral marketing: the rapid spread of a message about a new product or service in a similar way to the spread of a virus
A vertical market, or niche market, is a group of similar businesses and customers which engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry. An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and aren't available for purchase to the general public.