a respected, oft-quoted show-biz periodical or trade paper (or one of the trades) that reports and provides coverage on the entertainment industry (including the film industry), and best known for its goofy, shorthand 'Varietyese' headlines, using made-up words, e.g. 'dee jay' (disc jockey), or 'B.O.' (box office or boffo) Examples: Two infamous, jargon-filled Variety headlines: (1) "Wall Street Lays an Egg", referring to the Stock Market crash, and (2) "Hix Nix Stix Pix" - referring to inhabitants of the Heartland criticizing films depicting rural American life and rural themes
Variety is a weekly magazine for the entertainment industry. It has been published since 1905, starting by covering vaudeville with offices in New York, then opening a Los Angeles bureau in the 1930s by Sime Silverman.