a formal statement of the benefits a brand delivers to consumers in the target market; generally, the entire set of qualities of a product or service that makes it capable of providing need-satisfying benefits to the consumer or user. The essence of the advertising and promotion backing the product or service.
the complete offerings of the business, designed to meet customers needs better than other choices (p. 287)
1. The unique added value an organization offers customers through their operations. 2. The logical link between action and payoff that knowledge management must create to be effective; e.g., customer intimacy, product-to-market excellence, and operational excellence [Carla O'Dell & C.Jackson Grayson].
the value of your product or service to the customer
a clear, concise series of factual statements on tangible results from your products or services
a clear statement of the tangible results a customer gets from using your products or services
a powerful emotion invoking statement that validates a customer's unmet need and instills a confidence that this unmet need will be totally satisfied (by you and your company)
a single, specific business problem with one identified sponsor (organization or person) and defined tangible benefits
a statement selling the customer (the hiring manager) on products (you) through benefits or results
a way of defining tangible customer value with our products
Guides the strategic management of the business. A Value Proposition is about choosing what factors will be used to guide your internal value delivery and marketing communication over the long haul. It is an explicit statement that rigorously defines your targeted market, your area of competitive advantage, where you will be better than your competitors, the tradeoffs where you won't provide better than competition and you price position stated relative to competition. The must successful companies are managed deliberately in terms of the activities and resources needed to deliver the Value Proposition. (Occurrences: Our Value Add, Key Personnel, Customer Value Analysis, Business Process Reengineering)
Describes how an organization will differentiate itself to customers, and what particular set of values it will deliver. To develop a customer value proposition many organizations will choose one of three "disciplines" articulated by Treacy and Wiersema in "The Discipline of Market Leaders:" operational excellence, product leadership, or customer intimacy.
An attempt to specifically address how aspects of the offer impact on the customer's business.
an enterprise function strategy designed to help it become more competitive, creating more shareholder value The Strategic Alignment Handbook. definition of function analysis defined definition of value proposition defined
The functional, emotional, and self-expressive benefits delivered by product, service, or brand, that provide value to the customer, and the rationale for making one brand choice over another.
What the hub offers to members. To be truly effective, the value proposition has to be two-sided: a benefit to both buyers and sellers.
A description of the value that a product, service or process will provide a customer. Should be defined abstractly to assure one understands who all the competitors are. Thus, rather than saying one provides customers with books, one should consider saying that one provides education or entertainment.
The advantages a product or service may have that encourage a potential customer to buy.
A value proposition in business and marketing, is a statement summarizing the customer segment, competitor targets and the core differentiation of one's product from the offerings of competitors. In Crossing the Chasm, Geoffrey Moore writes, "Positioning is the single largest influence on the buying decision". Value propositions are often used in a business model and business plan to describe value added.