Sugar that meets the quality and purity standards and specifications of the United States Pharmacopoeia (an authoritative book containing a list and description of drugs and medicinal products together with the standards established under law for their production, dispensation and use.) NF refers to National Formulary, a similar book.

United States Pharmacopoeia. Government agency that sets standards for pharmaceutical products.

United States Pharmacopoeia (a standard setting body).

Letters affixed to name of material to indicate that it conforms in grade to specifications of United States Pharmacopoeia and that it is approved for use in medicinal preparations. The material does not necessarily have to be chemically pure.

First published in 1900, this book lists the standards of purity, formulas, and chemical assay methods for actual drugs; revised at national meetings every five years.

United States Pharmacopoeia (number on drug which indicates that the product adheres to specific standards of U.S. government)

Unique Selling Proposition. The concise and memorable phrase that concisely and powerfully describes the unique value of your business and creates excitement in the prospect. The USP is not a slogan or a phrase designed for advertising, although that is one potential use for it. Instead, its purpose is to answer the prospect's implicit question, "Why should I do business with you and not somebody else?"

The characteristic that makes you or your product or service unique. Sometimes also called a "hook."

Unique Selling Proposition, a unique aspect of your business that makes youdistinct from your competitors.

Unique selling point. An aspect of your product/service that distinguishes your product/service from your competitors.

Unique Selling Proposition. The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business

Unique Selling Proposition - your point of difference, the thing that makes your product/service uniquely marketable to customers.

see Unique Selling Proposition.

Unique Selling Point. A single proposition that sets one product or service apart from another.

Your USP is the unique attribute(s) of your business that makes your company, product or service the best solution to a problem, the best way to fulfill a need or desire or the best way to achieve a goal. Your USP answers the prospect's question: "Why should I do business with you instead of someone else?"

USP stands for Unique Selling Proposition, the distinct, appealing idea which makes your product or service or website different from everyone else's. It needs to be easy to understand. Most affiliates ignore this and build "me too" websites.

Unique Selling Propostion. Product features or benefits that cannot be claimed by the competition.

The unique service a company offers that sets it apart from competitors distilled into a brief slogan. The USP is the tagline publishers include in their publications, post on company sites and use in sig-lines.

Unique Selling Proposition. The USP is the single most unique selling proposition of a product or service. It is what makes the product different and more desirable than its competitors.

United States Pharmacopeia. USP