Definitions for "TRADE AREA"
A trade area is a user defined radius around an advertiser.
Most retail businesses have a relatively fixed area that customers come from to do business at their store In general; the trade area is either the living or work locale for the customer. The selling zone of place-based retail business will be dynamic for two reasons; the customer is moving residences or jobs or the customer is passing through on a trip that intersects the trade area. The trade area for most small businesses is 3 to 5 miles.
the geographical region in which a particular advertiser's product is sold.