Definitions for "Trade Advertising"
advertising directed to intermediaries (e.g., wholesalers, distributors, retailers) that buy or handle an advertiser's products for resale to customers; purpose is to stimulate intermediaries' buying for inventory and then sale to the ultimate customer.
Advertising directed at distribution channels (wholesalers, distributors, sales representatives, affiliates, value added resellers, retailers, etc.) rather than end-consumers. Contributed by: MarcommWise Staff
Advertising directed at members of the wholesale or retail trade.