Internet browsers write and read cookies, files with small amounts of data (such as site passwords and settings) based on instructions from Web sites. In many cases, cookies provide a benefit to users. However, in some instances cookies are used to consolidate and track user behavior across different sites, which provide marketers with private information about an individual.
A Tracking Cookie is any cookie used for tracking usersâ€™ surfing habits. Tracking Cookies are a form of Tracking Technology. They are typically used by advertisers wishing to analyze and manage advertising data, but they may be used to profile and track user activity more closely. However, tracking cookies are simply a text file, and far more limited in capability than executable software installed on usersâ€™ computers. While installed software can potentially record any data or activity on a computer (see System Monitor), cookies are simply a record of visits or activity with a single Website or its affiliated sites.
Internet browsers write and read cookies, which are small text files with small amounts of data (such as web site settings) which are placed onto your computer by visiting certain web sites. In many cases, cookies provide a benefit to users as they can retain settings for when you next visit a web site. In some instances, however, cookies are used to consolidate and track your behaviour across different web sites, providing marketers with information about your web browsing habits.