The length of time it takes to get a product from idea to marketplace. see also market.
The time it takes from the time a product is envisioned or defined until it is on store shelves.
the length of time it takes to get a quality product into the marketplace. Faster time to market is a critical business objective for all manufacturers. Companies in every industry are using speed as a competitive weapon. The goal is to get to market with a new product (or a better quality product) quicker than anyone else. Being the first to market can increase a company's profit margin and its market share.