There is a subscription business model internet service created in 1998 by Will Harvey and Jeffrey Ventrella, consisting of an immersive PG-13 3-D virtual world which is complemented by 2-D web-based services. Previously owned and operated by Forterra Systems Inc., There was "spun-off" in April 2005 as an independent company with its assets held by Makena Technologies, headed by CEO Michael Wilson and President/COO Steve Victorino.