The degree to which the existing use of a product or service encourages its...
Anything about a website that encourages a visitor to stay longer before clicking away and also to return to the website in the future; a website is sticky if a visitor tends to stay for a long time and returns to it.
In the Web world, sticky is good. A sticky site is one that attracts and keeps users. To make a site stickier, its creators may add personalisation elements, online communities and discussion areas, user feedback, and extensive links.
A metric that refers to the capacity of a site or an ad to maintain a visitor's attention (page views or minutes per page) for an extended period of time. Chat rooms and games have traditionally been considered high "sticky" content, as well as financial services sites that offer calculators and worksheets.
the amount of time spent at a site over a given time period.
Stickiness is anything about a Web site that encourages a visitor to stay longer before clicking away and also to return to it in the future; a Web site is sticky if a visitor tends to stay for a long time and to return.
A measure of how interesting or attention capturing your website content is. Page views per visit can be an effective measure of the stickiness of your website content.
A website has stickiness when visitors stay on it a long time.
a measurement of market appeal, this term refers to the site characteristic of keeping visitors for a length of time. It forms a point of gauging advertising fees.
A Web site's ability to keep users from leaving.
The average length of time a user stays on your web site: sites which attract lengthy stays are said to be 'sticky'.
Amount of time the average visitor to a website spends on that website.
The length of time a visitor stays at a particular site or page.
A measure of how involved each customer is with your site; stickiness can be measured in amount of time spent on your site, or the number of Web pages viewed.
a website's ability to attract visitors back to the site more frequently. Personal home pages, customizable interfaces and web-based e-mail services are examples of sticky services.
This refers to the length of time that a visitor spends at your site over a given period of time, or sometimes to the number of web pages that your visitors typically download. It is a measure of how engaging your site is.
General term used to describe the characteristics of a Web site to attract and keep users in the area. Also a measurement of how many users return, to the site for more information or products.
A measure used to gauge the effectiveness of a site in retaining individual users. Stickiness is usually measured by the duration of the visit. Source: Internet Advertising Bureau
The qualities of a site that encourage viewers to remain on the site for an extended period of time.
A measure used to gauge the effectiveness of a site in retaining individual users. The term is typically used in promotional material when traffic numbers are too low to be effective in lauding a site's performance. Never mind the quantity, feel the stick.
It refers to the time spent at a website over a given time period.
Refers to a site's ability to engage a visitor by providing interesting, useful and informative content. Stickiness is often measured in terms of the average number of hours that a user spends on a site in a given month. Know as tracking individual users. This type of measurement requires some type of registration/login mechanism or cookies placed on users' PCs, both of which have their own drawbacks. (Ex: Ebay - with a typical user spending around 2 hours per month on the auction site). Yahoo! Excite and MSN, are battling for stickiness bragging rights by adding more user-oriented features and customization, such as free email, personalized pages and auctions, in an effort to keep visitors coming back and staying longer.
I'm not going to touch this one -- it does not challenge my capacity for acerbic wit at all! So I will just tell you: stickiness is a measurement of how effective a Web site is in keeping users on the site.
Amount of time spend on a website.
Is an important measurment of the website's effectiveness to make a customer return to the site at a later date. Return Top
A highly valued but generally unmeasurable quality of a website that keeps its visitors hanging around or encourages them to come back often.
A performance metric based on the ability of a website to hold a visitor's attention. A website's stickiness is average duration per user session or per unique visitor.