Anything about a website that encourages a visitor to stay longer before clicking away and also to return to the website in the future; a website is sticky if a visitor tends to stay for a long time and returns to it.
In the Web world, sticky is good. A sticky site is one that attracts and keeps users. To make a site stickier, its creators may add personalisation elements, online communities and discussion areas, user feedback, and extensive links.
A metric that refers to the capacity of a site or an ad to maintain a visitor's attention (page views or minutes per page) for an extended period of time. Chat rooms and games have traditionally been considered high "sticky" content, as well as financial services sites that offer calculators and worksheets.
Stickiness is anything about a Web site that encourages a visitor to stay longer before clicking away and also to return to it in the future; a Web site is sticky if a visitor tends to stay for a long time and to return.
This refers to the length of time that a visitor spends at your site over a given period of time, or sometimes to the number of web pages that your visitors typically download. It is a measure of how engaging your site is.
A measure used to gauge the effectiveness of a site in retaining individual users. The term is typically used in promotional material when traffic numbers are too low to be effective in lauding a site's performance. Never mind the quantity, feel the stick.
Refers to a site's ability to engage a visitor by providing interesting, useful and informative content. Stickiness is often measured in terms of the average number of hours that a user spends on a site in a given month. Know as tracking individual users. This type of measurement requires some type of registration/login mechanism or cookies placed on users' PCs, both of which have their own drawbacks. (Ex: Ebay - with a typical user spending around 2 hours per month on the auction site). Yahoo! Excite and MSN, are battling for stickiness bragging rights by adding more user-oriented features and customization, such as free email, personalized pages and auctions, in an effort to keep visitors coming back and staying longer.
I'm not going to touch this one -- it does not challenge my capacity for acerbic wit at all! So I will just tell you: stickiness is a measurement of how effective a Web site is in keeping users on the site.