Text-based ads that appear as a result of a keyword search.
a description of a company with its url that appears on a search engine page when the consumer types in a certain word or phrase, say, "bank account
a pay for performance, extremely targeted, tasteful advertising vehicle that follows in the footsteps of market-proven models (see Overture and Google AdWords )
The heading under which 'PPC Marketing' adverts often appear on a website.
Advertisers can pay to have a link located on a page, you see them all the time, they are usually colored or labeled as sponsored links.
Text advertisement that runs alongside natural search content on a search engine.
Sponsored links are text-based advertisements that describe an advertiser’s Web site and the products and services offered. A hyperlink is included, so that interested consumers may click on the advertisement and go to the advertised site.