Also known as handfeel. The consumer's experience of the feel of the tissue material is extremely important for premium-quality bath tissue and facial tissue products. However, there is no objective device that has been accepted as an accurate model or predictor of this subjective experience. The best methods of measuring softness or handfeel still rely on subjective evaluations by trained testing personel. However, there has been a lot of progress in understanding how softness is related to the more objective (and machine-testable) properties of tissue paper. Paul Hoffman) has been a major contributor to this work, and one of his articles on the subject may be found at Tissue Softness. Softness has several identifiable components. These include compressive or pillowy softness, flexibility or drape softness, and surface smoothness. Embossing often improves the first two, but rarely the last.