This is similar to a tie-breaker in that you have to create an original, apt and sometimes witty saying for a product or service. There is usually a word limit so read the rules carefully. For inspiration look at the company literature, logos, promotional material and try to capture the image they are trying to portray.
Short, memorable advertising phrase: Examples include "Coke Is It," "Just Do It," and "Don't Leave Home Without It." When a product or company uses a slogan consistently, the slogan can become an important element of identification in the public's perception of the product.
A short statement that represents a product or a person and that is memorable because it establishes an emotional connection between audience and persuader. Also, a word, phrase, or expression that suggests a course of action.
Slogans are short, catchy descriptions that sometimes play on the company's name, product, or some aspect of a product. (Think of "Drivers wanted" from Volkswagen.) Slogans are dynamic and may change from product to product. There is debate about whether slogans and taglines are the same thing. Some people use the terms interchangeably, but at Trendlines we differentiate between the two.