Sales promotion refers to any activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telephone-selling, personal letters on other methods.
Usually includes a wide variety of supplemental sales-generating activities. Usually a two-level marketing effort directed at both â€œdealerâ€ and â€œconsumerâ€ groups. Includes a wide variety of supplementary sales activities including personal selling, advertising, collateral printed materials, public relations, etc.