the stage of an infomercial media campaign where it has been determined (from the media test) that the infomercial is a success and now time for regional or nationwide distribution. A roll-out can mean buying up to $2 million of media per month with telecasts in nearly all 211 TV markets. Typically this maximum media spending level is reached through a gradual expansion over 2 to 4 months.
The process of launching a mailing campaign upon completion of promotion development, printing, selection of audiences, testing and acquisition of lists.
Roll Out was a failed sitcom that aired Friday evenings on CBS during the 1973-1974 television season. It was the network's effort to cash in on the success of M*A*S*H by putting out another Army comedy. Instead of Army medics, Roll Out highlighted the pratfalls of Army supply drivers.