The number of questionnaires completed, as a percentage of the number of people who were approached in the survey. For example, if 100 people are asked to participate, and 70 questionnaires are completed, the response rate is 70%. Also known as Return rate.
The percentage of impressions that result in users performing some kind of action on a given ad, where the action can be a click, download, lead, or sale. The response rate is calculated as: (number of actions / number of impressions) x 100. A click rate is one type of response rate. See also click rate, CPA, impression.
The number of completed interviews divided by the total number of persons who would have been interviewed if all had participated. Researchers usually would like to have the highest response rate possible.
the percentage of qualified participants in a survey sample that take part in the study.
Proportion of the sample that actually responded to the survey or study, usually reported as a percent (total responded divided by total in the sample).
a measure of what percent of potential respondents contacted actually participated in a survey.
A number showing how many questionnaires were filled out, usually written as a percentage (of the total questionnaires sent or given).
The proportion of those people originally drawn at random from the population who actually end up taking part in a survey. This will help indicate whether the data being collected accurately reflects the views of the population being interviewed. If the response rate is low it is important to examine the profile of the sample and assess whether weighting or other methods would help to improve the quality of the data.
The percentage of responders to a mail marketing campaign.
Your Campaigner statistics report will show the number of responses you have received from your Direct Email Campaign. The report indicates the number of people who actually respond as a percentage of your total Contact List. The report counts those who press reply and also auto-replies ("I'm out of office/I'm on vacation" messages).
In survey research, the actual percentage of questionnaires completed and returned.
The gross responses received from a direct marketing program as a percentage of the total number of direct mail pieces sent or contacts that were made with readers or viewers.
Responses (gross or net) received as a percentage of total promotions mailed or contacts made. Can be an order or an inquiry.
Indicates the percentage of sample members who provided information in response to being surveyed. Care in interpreting response rates is necessary, because there is not one single uniformly accepted measure of response rate. One common measure, used extensively in demographic surveys, is the percentage of in-scope sample members who responded to the survey. In surveys that focus on estimating expenditures, the response rate is often calculated as the percentage of the total expenditures represented by responding sample members. This measure is often referred to as a weighted response rate (though weighting may also be used to adjust for different probabilities of sample selection).
The percentage of people who responded to a marketing or advertising offer.
The proportion of the sample who respond to an invitation to participate in a survey.
A method of quantifying the success ratio of a mailing based on the number of sales or inquiries vs. the number of promotion pieces mailed. Normally stated as a percentage (i.e., total inquiries divided by total mailing quantity).
The level of replies to a particular campaign. Usually portrayed as a percentage.
Amount of responses received as a percentage of total packages mailed.
Percentage of responses received from a direct marketing campaign (typically the percentage of recipients who responded to a mailing). Contributed by: MarcommWise Staff
the percentage of impressions that result in clicks. Also called the click rate.
A measure of a survey's level of success in obtaining measurements for all eligible units in the sample; the number of respondents divided by the total number of eligible units in the sample.
Percentage of prospects or customers who respond to a particular offer.
in a direct mail campaign, the percentage of recipients who responded. Response rate is a vital measurement of the success of any such campaign. The rule of thumb in the US and Europe is that typical response rate is 2%, but estimates in various industries range from a fraction of a percent to 4-5%. A major goal of promotional VDP is to generate higher response rates.
The number of admissible completed interviews, normally represented as a percentage of the number invited to participate.
The percentage of patients whose cancer shrinks more than 50 percent following treatment.
The percentage of people who respond to a particular list.
The percentage of persons in a sample who respond to a survey.
The number of responses received from a mailing, expressed as a percentage of the total number mailed. Return Postage Guaranteed: An endorsement printed on the face of envelopes stating the sender will pay the post office to return undeliverable standard (third-class) bulk mail.
The percentage of people that respond to a particular marketing campaign.
The amount of responses to a particular campaign - usually presented as a percentage.
The percentage of patients whose cancer shrinks or disappears after treatment.
The percentage of the originally identified sample that finally responds to the survey.
The percentage of the total sample universe who complete the survey over a given period of time.
The percentage of people who responded to your offer. A typical direct mail response rate to prospects is 2%.
The percentage of responses generated from the target market.
Percent of returns from a mailing.
It is the percentage of responses generated from a direct marketing campaign.
The percentage of consumers who return a completed questionnaire.
Percent of responses from a mailing, telemarketing, ad campaigns etc. Direct Marketing usually measures leads, sales, opt-ins, opt-outs, GNAs, and even negative response.
Response rate (also known as completion rate or return rate) in survey research refers to the ratio of number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage.
