Definitions for "qualitative research"
Research generated outside the framework of a quantitative approach. Collected...
a methodology generally associated with interpretative epistemology; forms of data collection and analysis that rely on understanding with an emphasis on meanings through use of in-depth interviews and field work.
Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections.
The gathering and analysing of data based on interviewees' own perceptions or experiences in order to provide insight into their beliefs about their circumstances rather than measurable data.
Keywords:  collecting, involves, ended, open, data
involves collecting data in an open-ended form (p. 143)